Hey, thanks for tuning in to another Partner Interview at AccountsBalance.
My name is Connor Gillivan. I’m the CMO and an Owner of AccountsBalance.
We’re on a mission to help 1,000+ businesses better understand their numbers, and industry partnerships is a big way that we’re able to make it happen.
We’re all about creating win-win partnerships where we are able to grow with other companies in the agency, SAAS, and online space.
In this exclusive interview, we interview Brandon Falcon from Falconincs.
Brandon Falcon is a seasoned marketing professional and the President of Falconics, an innovative B2B SaaS marketing agency based in Orlando, Florida. With over a decade of experience in the marketing industry, Brandon has had the privilege of collaborating with a diverse range of clients, from budding software startups to prestigious Fortune 500 companies.
A firm believer in the power of omnichannel marketing, Brandon is dedicated to simplifying complex solutions and transforming siloed marketing efforts into comprehensive, robust strategies. His goal is to empower businesses by making even the most intricate marketing solutions easy to understand and implement.
When he’s not busy leading his team at Falconics or strategizing with clients, Brandon is an avid adventurer. Alongside his wife, he spends up to six months a year exploring the natural wonders of North America, hiking through its diverse landscapes and savoring every opportunity to connect with the great outdoors.
Feel free to connect with Brandon to discuss how Falconics can elevate your business with cutting-edge marketing solutions or to swap exciting stories from the trail.
We hope that you enjoy the interview and that it brings value to you as an agency business owner.
Connor: Hey Brandon, thanks for taking the time to chat with us here. We love getting to know our partners better so that our community can benefit from what our partners are offering and doing in the industry. To get started, can you give us a high-level overview of Falconics and how it got started?
Brandon: Hey there! I’m always excited to talk about Falconics and share our story with the community. Falconics is a B2B SaaS marketing agency based in Orlando, Florida, specializing in omnichannel marketing solutions. Our mission is to empower businesses by simplifying complex marketing strategies and helping them transition from siloed marketing efforts to robust, integrated approaches.
The idea for Falconics was born out of my personal experience working with various clients in the marketing space for over a decade. I noticed that many businesses struggled to understand and execute comprehensive marketing plans, which ultimately hindered their growth potential. Recognizing the need for a more accessible and efficient approach to marketing, I decided to launch Falconics to bridge this gap and provide tailored solutions that cater to each client’s unique requirements.
Our team at Falconics is passionate about staying at the forefront of marketing trends and technologies, which enables us to deliver innovative and impactful strategies for our clients. We’ve had the pleasure of working with a diverse range of businesses, from promising software startups to renowned Fortune 500 companies, and we take pride in helping them achieve their marketing goals.
Connor: That’s awesome! Can you dive a bit more into the problem solving solutions and services that you offer? I’m sure our audience would love to know exactly what problems you could solve for them.
Brandon: Absolutely! I’d be happy to provide more insights into the problem-solving solutions and services we offer at Falconics. Our main goal is to help businesses, particularly SaaS companies, overcome marketing and branding challenges and achieve success.
- One of our key services is assisting businesses in defining their brand values and crafting a strong brand voice. This helps create a meaningful connection with their target audience and distinguish them from competitors.
- We also help develop a compelling brand story that highlights the unique aspects of the company and the value it provides to customers. This enables businesses to connect with their audience on an emotional level.
- In terms of content marketing, we identify the pain points of our clients’ target audience and produce engaging, informative, and SEO-optimized content that addresses these issues and provides actionable advice.
- We manage our clients’ social media presence by selecting the right platforms, sharing valuable content, engaging with their audience, and monitoring their brand reputation online.
- To drive lead conversion and customer satisfaction, we design powerful calls-to-action, create high-converting landing pages, and nurture leads with personalized messaging. We’re also committed to promoting customer success by offering ongoing support, creating helpful content, and implementing customer success programs.
Connor: Jumping off of that…if there was one problem you’d say that Falconics solves best for your clients, what would it be? Why?
Brandon: Absolutely! If I had to pinpoint one problem that Falconics solves best for our clients, it would be transitioning SaaS companies from a siloed marketing approach to a truly integrated omni-channel solution that supports all aspects of their marketing efforts.
The importance of this lies in the fact that the SaaS industry is extremely competitive, and adopting an omni-channel approach is vital for attracting and retaining customers. We understand the unique challenges faced by SaaS companies and employ our expertise to create tailored marketing strategies that resonate with their target audience.
Our omni-channel approach ensures that all marketing channels work together seamlessly, enhancing the overall customer experience and fostering meaningful connections with potential customers. By focusing on strategies such as content creation, social media management, and email marketing campaigns, we help SaaS companies establish a cohesive and powerful online presence. Ultimately, our efforts enable SaaS businesses to differentiate themselves, build trust with their audience, and achieve sustainable growth through a well-executed omni-channel marketing strategy.
Connor: As the company continues to grow over the next year, what are your plans for expansion? Any new products or offerings or enhancements to your current products?
Brandon: Certainly! As we continue to grow and evolve over the next year, our primary focus is on enhancing our existing services while also exploring new, innovative solutions that cater to the ever-changing needs of the SaaS industry. One area of expansion we’re particularly excited about is the integration of cutting-edge marketing automation tools and AI-driven technologies. By incorporating these advanced solutions into our clients’ marketing strategies, we aim to optimize their efforts further, increase efficiency, and deliver even more impressive results.
Additionally, we plan to expand our content offerings to include a broader range of formats such as interactive webinars, podcasts, and video series. This will enable us to engage with our clients’ target audience on a deeper level and cater to their diverse content consumption preferences. Finally, we recognize the importance of staying ahead of industry trends and emerging best practices. As such, we will continue to invest in our team’s professional development through ongoing training and education, ensuring that we can provide our clients with the most up-to-date and effective marketing strategies.
In summary, our plans for expansion revolve around enhancing our current services, embracing new technologies, and ensuring that we continue to deliver exceptional value and results for our SaaS clients.
Connor: And how specifically would you say that Falconincs and your team is different from other similar businesses in the industry?
Brandon: Haha so in quite a few ways so hopefully its not a bit excessive. At Falconics, we pride ourselves on several key aspects that set us apart from other businesses in the industry:
- Omni-channel approach: Unlike other marketing agencies that may focus on specific channels or tactics, we take a comprehensive, omni-channel approach to our clients’ marketing strategies. This means we work to create seamless experiences across all marketing channels, ensuring that our clients can effectively engage with their audience, no matter where they are.
- SaaS specialization: Our team has extensive experience and deep expertise in the SaaS industry. This specialization allows us to fully understand the unique challenges and opportunities that SaaS businesses face, enabling us to develop highly effective, tailored solutions to help them achieve their goals.
- Data-driven decision making: We believe in the power of data to guide our strategies and optimize our clients’ marketing efforts. We continuously analyze and monitor campaign performance, adjusting our approach based on the insights we gather. This data-driven mindset ensures that we’re always delivering the best possible results for our clients.
- Client-focused collaboration: We see ourselves as an extension of our clients’ teams, working closely with them to understand their goals, challenges, and target audience. This collaborative approach enables us to create customized marketing strategies that truly resonate with their specific needs and objectives.
- Agile and adaptable: The marketing landscape is constantly evolving, and we’re committed to staying ahead of the curve. Our team is always learning, adapting, and refining our techniques to ensure that we’re providing the most innovative and effective solutions for our clients. By staying agile and adaptable, we can quickly respond to changes in the industry and capitalize on new opportunities as they arise.
- Long-term partnerships: At Falconics, we don’t just focus on short-term wins. We are dedicated to forming long-term partnerships with our clients, working together to achieve sustained growth and success. This commitment to long-lasting relationships allows us to truly understand our clients’ businesses and continually refine our strategies to meet their evolving needs.
- Holistic marketing perspective: We recognize that marketing is just one piece of the puzzle when it comes to business success. That’s why we take a holistic approach to marketing, considering how our strategies can support and enhance our clients’ overall business objectives. By keeping the big picture in mind, we can help our clients achieve more than just marketing success, but overall business growth.
In summary, Falconics stands out from the competition due to our omni-channel approach, SaaS specialization, data-driven mindset, client-focused collaboration, agility, long-term partnerships, and holistic marketing perspective. Together, these factors enable us to deliver exceptional results for our clients, helping them thrive in a competitive industry.
Connor: What made you decide to get involved in the SaaS space? What’s your starting online business story? From what we’ve found, a lot of business owners SaaS have fun stories of how they first started…
Brandon: I’ve always been fascinated by technology and its potential to transform businesses and improve people’s lives. The SaaS space, in particular, caught my attention due to its rapid growth and the incredible innovation happening within the industry. I saw an opportunity to make a real impact by helping SaaS companies scale their businesses and achieve success.
My journey into the world of SaaS began when I noticed that many SaaS companies were struggling with marketing and branding. Despite having great products, these businesses often faced challenges in reaching their target audience and differentiating themselves from competitors. I realized that there was a gap in the market for a specialized marketing agency that truly understood the unique needs of SaaS companies. So, I decided to take the plunge and start Falconics, with the mission of helping SaaS businesses navigate the complexities of marketing and achieve their growth objectives. Our team is comprised of passionate professionals who share my enthusiasm for the SaaS industry and are dedicated to providing our clients with the best possible marketing solutions. Over the years, we’ve had the privilege of working with numerous SaaS companies, witnessing firsthand the transformative power of effective marketing strategies. These experiences have only deepened my passion for the industry and reinforced my belief in the potential of SaaS to change the world for the better. It’s been an incredibly rewarding journey, and I’m excited to see what the future holds for Falconics and the SaaS companies we serve.
Connor: Love it! Talking more about the online business industry, where do you see it going in the next 1-2 years? Any unique predictions that you could share?
Brandon: The rise of artificial intelligence (AI) and machine learning: AI and machine learning technologies are becoming increasingly sophisticated, and I expect them to play an even more prominent role in the online business landscape. We’ll likely see more advanced automation and personalization in areas such as customer support, marketing, and data analysis, allowing businesses to operate more efficiently and deliver highly tailored experiences to their customers.
Increased focus on privacy and data security: As consumers become more aware of the importance of privacy and data security, businesses will need to prioritize these aspects to maintain trust and credibility. This could mean implementing stricter data protection policies, adopting more secure technologies, and being transparent about how customer data is collected and used.
Omni-channel marketing strategies: As consumers continue to engage with brands across multiple channels and devices, it will become increasingly important for online businesses to adopt an omni-channel marketing approach. This means integrating marketing efforts across various platforms and ensuring a consistent and cohesive brand experience for customers.
Connor: Giving you an open mic for a minute, what is something you’d want the AccountsBalance audience to hear?
ABrandon: Thank you for this opportunity. I’d like to emphasize the importance of adopting an omni-channel marketing strategy for businesses, particularly in the SaaS space. As consumers engage with brands across multiple channels and devices, it’s crucial to ensure a seamless and consistent experience for your customers. At Falconics, our goal is to help SaaS companies make this transition and fully integrate their marketing efforts. By leveraging our expertise, we assist businesses in creating a cohesive brand identity, crafting engaging content, and implementing data-driven strategies to drive growth and customer satisfaction.
In today’s competitive landscape, a truly integrated and omni-channel approach is the key to standing out and building lasting relationships with your customers. So, I’d encourage the AccountsBalance audience to consider the potential benefits of adopting such a strategy and to explore how Falconics can support their journey towards a more successful and connected marketing approach.
Connor: Changing gears a little bit…When it comes to bookkeeping and accounting, what do you think the biggest pain points for business owners are? Feel free to speak from personal experience as well.
Brandon: Absolutely, based on my own experiences and conversations with other business owners, I’ve noticed a few major challenges when it comes to bookkeeping and accounting:
- Time management: It’s tough for many business owners to find enough time to handle their finances while also focusing on their core business activities. Bookkeeping and accounting can be really time-consuming, especially if you don’t have a financial background.
- Lack of expertise: A lot of small business owners and SaaS founders might not be well-versed in accounting principles and practices. This knowledge gap can lead to mistakes, poor money management, and even compliance issues.
- Tax compliance: Figuring out tax regulations and requirements can be overwhelming for many business owners. Staying on top of tax law changes, filing accurate returns, and taking advantage of deductions and credits can be tricky without the help of a professional.
- Access to real-time financial data: Having up-to-date financial information is crucial for making informed decisions. Many business owners have a hard time keeping accurate, real-time records of their financial transactions, which can get in the way of making strategic choices.
Considering these challenges, outsourcing bookkeeping and accounting tasks to professionals can make a world of difference for many businesses.
Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?
Brandon: Sure, to stay updated on our latest news and offerings, you can follow us on social media platforms like LinkedIn, Twitter, and Facebook. Also, don’t forget to visit our website at www.falconics.com, where you can find more information about our services and solutions.
As for a special offer, we’re excited to provide the AccountsBalance audience with a free audit of their brand and current marketing channels. This audit will not only assess your company’s performance but also analyze your top competitors to identify key benchmarks. After the audit, we’ll create a tailored 90-day approach to turn your SaaS business into a true omni-channel solution, leveraging data-driven strategies to optimize your marketing efforts.
To take advantage of this offer, simply reach out to us through our website, and mention that you’re from the AccountsBalance community. We look forward to helping you grow and succeed in the SaaS industry.
