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18 SAAS Marketing Strategies to Scale Faster in 2023


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saas marketing

Looking for the most effective SAAS marketing strategies? 

Want to grow your SAAS business to 6, 7, and 8 figures?

You’ve come to the right place!

My name is Connor Gillivan. I’m an Entrepreneur and have been scaling companies for the past 10+ years to 6, 7, and 8 figures with an exit in 2019.

Today, I’m an Owner and the CMO of three online companies and I’m always learning new marketing strategies.

In this article, we’ll break down 18 top SAAS marketing strategies that you can learn more about and start implementing immediately.

Here’s what we’ll cover: 

  • What are SAAS marketing strategies?
  • 5 Things to Know Before You Start Marketing For Your SAAS Business
  • 18 SAAS Marketing Strategies to Scale Faster
  • Frequently Asked Questions

What Are SAAS Marketing Strategies?

SAAS marketing strategies refer to the various techniques and tactics that SAAS businesses can use to attract and retain customers.

These strategies aim to:

  • increase brand awareness
  • drive website traffic
  • generate leads
  • ultimately convert those leads into paying customers.

Effective SAAS marketing can help businesses grow quickly by reaching a wider audience, increasing customer acquisition, and boosting revenue.

5 Things to Know Before You Start Marketing For Your SAAS Business

saas growth tips

Here are five things to know before you start marketing for your SAAS business:

  1. Define your target audience: It is essential to understand who your ideal customer is and what their needs and pain points are. This will help you create targeted marketing campaigns that speak directly to their needs, increasing the chances of converting them into paying customers. Develop buyer personas and conduct customer research to get a deeper understanding of your target audience.
  2. Create a unique value proposition: Your SAAS business needs to stand out from the competition. To do this, you need to develop a unique value proposition that clearly communicates what sets your business apart and how it can help potential customers solve their problems. Your value proposition should be prominently displayed on your website and used throughout your marketing efforts.
  3. Develop a marketing plan: A well-defined marketing plan is essential for success. This plan should outline your marketing goals, target audience, tactics, budget, and timeline. Develop a content calendar and create a plan for how you will execute your marketing efforts, including how you will measure success and adjust your tactics as needed.
  4. Choose the right marketing channels: There are many marketing channels available (that we’ll discuss below), including content marketing, SEO, PPC advertising, social media marketing, and more. It is important to choose the channels that are most effective for your target audience and goals. Consider factors such as cost, reach, and engagement when deciding which channels to use.
  5. Measure and optimize your results: Marketing is an ongoing process, and it is important to continuously measure and optimize your results. Use analytics tools to track your website traffic, conversion rates, and other key metrics. Use this data to identify what is working and what isn’t, and make adjustments to your marketing plan accordingly.

19 SAAS Marketing Strategies to Scale Faster

#1: Build Out a SAAS Content Marketing Strategy

A content marketing strategy is a plan that outlines how your SAAS business will create, publish, and distribute content to attract and retain customers. It’s a crucial part of any SAAS marketing plan because it helps you provide valuable information to potential customers and builds trust in your brand.

Here are the steps you can follow to get started with building out a SAAS content marketing strategy:

  1. Define your target audience: Identify the specific audience you want to reach with your content. This will help you create content that resonates with them and addresses their needs.
  2. Set goals: Decide what you want to achieve with your content. Do you want to drive traffic to your website, generate leads, or increase sales? Setting clear goals will help you measure the effectiveness of your content marketing strategy.
  3. Develop a content plan: Create a plan that outlines the types of content you will create, how often you will publish it, and where you will distribute it. Your plan should include a mix of blog posts, videos, social media posts, and other types of content that align with your goals and target audience.
  4. Create high-quality content: Develop content that provides value to your target audience. Your content should be well-written, informative, and engaging. It should also be optimized for search engines to improve your visibility online.
  5. Promote your content: Once you create content, you need to promote it. Share it on social media, email it to your subscribers, and use paid advertising to increase its visibility.
  6. Measure and optimize: Monitor your content’s performance and adjust your strategy accordingly. Use metrics such as website traffic, leads, and sales to evaluate the effectiveness of your content marketing strategy.

#2: Invest in SAAS Social Media Marketing

saas social media marketing

Here are the top 4 social media channels to set up a brand page for your SAAS business:

  1. Facebook: With over 2.7 billion monthly active users, Facebook is a great platform to reach a large audience. To set up a brand page, go to and select “Business or Brand.” Follow the prompts to fill in your page information and add your profile and cover photos.
  2. Twitter: Twitter has over 330 million monthly active users, making it a great platform for building brand awareness and engaging with your audience. To set up a brand page, go to and enter your business name, email, and password. Follow the prompts to set up your profile and bio, and start tweeting!
  3. LinkedIn: LinkedIn is a professional networking platform with over 740 million members. It’s a great platform for B2B companies and targeting professionals. To set up a brand page, go to and enter your company name, website, and company size. Follow the prompts to set up your page and add your company logo.
  4. Instagram: With over 1 billion monthly active users, Instagram is a visual platform that’s great for showcasing your SAAS product. To set up a brand page, download the Instagram app and sign up for an account. Follow the prompts to set up your profile and add your profile photo.

To get the most out of your social media marketing, it’s important to regularly post engaging content and interact with your followers. Consider using a social media management tool like Hootsuite or Buffer to schedule posts and track your analytics.

#3: Dominate SAAS Search Engine Optimization (SEO)

SAAS search engine optimization (SEO) can be a powerful way to drive organic traffic to your website and increase your online visibility. To get started, it is important to conduct keyword research to identify the keywords and phrases that your target audience is searching for. Use these keywords throughout your website, including in your page titles, meta descriptions, and content.

In addition to using keywords, there are a number of other tactics you can use to improve your SAAS SEO. These may include:

  1. Creating high-quality, relevant content that speaks directly to the needs and pain points of your target audience.
  2. Building high-quality backlinks to your website through guest blogging, influencer outreach, and other tactics.
  3. Optimizing your website’s technical SEO, including your site speed, mobile responsiveness, and website architecture.
  4. Implementing local SEO tactics to improve your visibility in local search results.
  5. Tracking your SEO metrics and making adjustments as needed to improve your rankings and drive more traffic to your website.

#4: Run SAAS Pay Per Click Advertising (PPC)

saas ppc strategy

Pay per click (PPC) advertising can be an effective way to drive traffic and generate leads for your SAAS business.

Here are three social media channels to consider when running PPC ads for your SAAS business:

  1. LinkedIn Ads: LinkedIn is a professional networking site where businesses can connect with other businesses and professionals. LinkedIn Ads can help you reach a specific audience based on factors like job title, industry, and location.
  2. Facebook Ads: Facebook is the largest social media platform with a large user base. With Facebook Ads, you can target specific demographics, interests, and behaviors to reach potential customers.
  3. Twitter Ads: Twitter is a social media platform that allows you to post and interact with messages known as “tweets.” Twitter Ads can help you target users based on interests, keywords, and demographics.

Here are four sites where you can hire a reliable PPC expert for your SAAS business:

  1. Upwork: Upwork is a freelance marketplace where you can find PPC experts to help you with your advertising campaigns.
  2. Freelancer: Freelancer is another freelance marketplace where you can find PPC experts to help you with your advertising campaigns.
  3. Fiverr: Fiverr is a platform where you can find freelancers offering a wide range of services, including PPC advertising.
  4. PeoplePerHour: PeoplePerHour is a freelance marketplace where you can find PPC experts to help you with your advertising campaigns.

#5: Optimize Your SAAS Website Design

Optimizing your SAAS website design is crucial for attracting and retaining potential customers. A well-designed website can increase your credibility, improve your user experience, and drive conversions for your business.

Here are some tips to improve your SAAS website design:

  1. Use a clean, modern design that is easy to navigate and visually appealing.
  2. Ensure that your website is mobile-responsive and optimized for mobile devices.
  3. Use clear, concise messaging that speaks directly to the needs and pain points of your target audience.
  4. Use high-quality images and graphics to enhance your website’s visual appeal.
  5. Make sure that your website is fast-loading and optimized for speed.
  6. Include prominent calls-to-action (CTAs) throughout your website to encourage conversions.
  7. Use customer testimonials, case studies, and other social proof to build credibility and trust with your audience.
  8. Optimize your website’s landing pages for maximum conversions.
  9. Use A/B testing to experiment with different design elements and optimize your website’s performance.

#6: Nurture Leads with SAAS Email Marketing

saas email marketing strategy

Nurturing leads with SAAS email marketing is a powerful way to build relationships with potential customers and drive conversions for your business. To get started, you’ll need to choose the right email marketing tools and set up your campaigns for success.

Here are some steps to set up your email marketing for SAAS:

  1. Choose an email marketing tool: There are many email marketing tools available, including Mailchimp, ConvertKit, and ActiveCampaign. Choose the tool that best fits your needs and budget.
  2. Build your email list: You can build your email list by offering lead magnets such as eBooks, webinars, or free trials in exchange for email addresses.
  3. Segment your list: Segmenting your list allows you to send targeted messages to different groups of subscribers based on their interests, behaviors, and demographics.
  4. Create your email content: Your email content should be tailored to your audience and provide value through educational content, special offers, and updates about your product.
  5. Automate your campaigns: Use automation tools to create a drip campaign that sends a series of emails to new subscribers over time.
  6. Track your metrics: Use email analytics to track open rates, click-through rates, and other key metrics, and adjust your campaigns accordingly.

Some popular SAAS email marketing tools include:

  1. Mailchimp: Offers a variety of features including email templates, automation, and analytics.
  2. ConvertKit: A simple, user-friendly platform that allows you to create automations and send targeted campaigns.
  3. HubSpot: A powerful all-in-one marketing platform that includes email marketing, CRM, and more.

#7: Tap Into SAAS Influencer Marketing

Here are some steps to find and work with influencers for your SAAS business:

  1. Identify your target audience: Determine who your ideal customer is and what influencers they follow.
  2. Find relevant influencers: You can use influencer marketing tools like Upfluence, BuzzSumo, and HypeAuditor to find relevant influencers in your niche.
  3. Build relationships: Engage with potential influencers on social media by liking, commenting, and sharing their content. This will help build relationships and make it easier to approach them about a collaboration.
  4. Reach out to influencers: Once you’ve identified relevant influencers, reach out to them with a personalized message. Be clear about what you’re offering, why you think it’s a good fit, and what you expect in return.
  5. Set clear expectations: When working with influencers, it’s important to set clear expectations about deliverables, timelines, and compensation.
  6. Track your results: Use analytics tools to track the results of your influencer campaigns, including engagement rates, website traffic, and conversions.

Some popular SAAS influencer marketing tools and services include:

  1. Upfluence: A comprehensive influencer marketing platform that helps you find and manage influencers, track results, and measure ROI.
  2. BuzzSumo: A content research tool that can also help you find relevant influencers in your niche.
  3. HypeAuditor: A tool that allows you to analyze the authenticity of influencers’ followers and engagement rates.

#8: Offer SAAS Free Trials

saas free trials

Offering SAAS free trials is a great way to attract potential customers and give them a taste of what your product can do. Here’s what you need to know:

  1. What are free trials? A free trial allows potential customers to use your product for a limited time without paying. This can help them decide whether your product is right for them before committing to a subscription.
  2. Software to run free trials: There are several SAAS tools that can help you run free trials, including Chargebee, Paddle, and Recurly. These tools allow you to set up trial periods, collect payment information, and manage subscriptions.
  3. Pros of free trials: Free trials can be a powerful tool for acquiring new customers. They give potential customers a risk-free way to try your product and can help build trust and credibility. Free trials can also help increase conversions and reduce churn by giving customers a chance to see the value of your product before committing to a subscription.
  4. Cons of free trials: Offering free trials can also have some drawbacks. For example, free trials can attract users who have no intention of paying for your product and can be costly if you offer a long trial period. Additionally, if your product requires significant setup or training, users may not have enough time during the trial period to fully evaluate the product.

#9: Get Listed on SAAS Review Sites

Here are the top 5 review sites that all SAAS businesses should be listed on:

  1. G2: G2 is one of the most popular review sites for SAAS products, with over one million user reviews and ratings. Getting listed on G2 can help you get more exposure and attract potential customers.
  2. Capterra: Capterra is another popular review site for SAAS products, with over one million reviews and ratings. Listing your product on Capterra can help you get more exposure and attract potential customers.
  3. TrustRadius: TrustRadius is a review site that focuses on B2B software products. Getting listed on TrustRadius can help you get more exposure and attract potential customers in the B2B space.
  4. Software Advice: Software Advice is a review site that provides expert advice and reviews for SAAS products. Getting listed on Software Advice can help you get more exposure and attract potential customers who are looking for expert advice.
  5. FinancesOnline: FinancesOnline is a review site that focuses on financial and accounting software. Getting listed on FinancesOnline can help you get more exposure and attract potential customers in the financial and accounting industries.

Getting listed on these review sites can be a powerful way to attract potential customers and get more exposure for your SAAS product.

Be sure to encourage your customers to leave reviews on these sites and engage with them to build a strong online reputation.

#10: Start an Affiliate & Referral Network

saas affiliate program

An affiliate program is a marketing program where you offer a commission to affiliates for promoting your product. Affiliates will typically promote your product on their website or through other channels, and if someone clicks through their link and makes a purchase, the affiliate earns a commission.

A referral program is similar to an affiliate program, but typically rewards customers for referring new customers to your product. For example, you might offer a discount or other reward to a customer who refers a friend to your product.

Here’s an example of how an affiliate program could be used for a SAAS company:

Let’s say you run a project management SAAS product. You could create an affiliate program where you offer a commission to bloggers or other influencers who promote your product on their website or through social media. When someone clicks through their link and signs up for your product, the affiliate earns a commission.

Here are some tools you could use to run and manage an affiliate or referral program for your SAAS product:

  1. Refersion: Refersion is an affiliate and referral marketing platform that makes it easy to create, manage, and track affiliate and referral programs.
  2. Post Affiliate Pro: Post Affiliate Pro is another popular affiliate and referral marketing platform that provides all the tools you need to manage your program.
  3. Tapfiliate: Tapfiliate is a cloud-based affiliate tracking software that can help you track and manage your affiliate program.

#11: Create Industry Partnerships

Here are some steps to get started with creating partnerships with other non-competing companies in your space for content collaborations:

  1. Identify potential partners: Start by identifying other companies in your industry that share your target audience but are not direct competitors. Look for companies that offer complementary products or services to your own.
  2. Reach out to potential partners: Once you’ve identified potential partners, reach out to them with a proposal for a content collaboration. This could be anything from a joint blog post to a webinar or podcast episode.
  3. Discuss the details: Once you’ve made contact with a potential partner and they’re interested in collaborating, it’s time to discuss the details. This could include things like what the content will be about, who will create it, and how it will be promoted.
  4. Create the content: Once the details have been agreed upon, it’s time to create the content. Be sure to work closely with your partner to ensure that the content is high-quality and delivers value to both of your audiences.
  5. Promote the content: Once the content is live, it’s time to promote it. This could include sharing it on social media, promoting it to your email list, and reaching out to other influencers in your industry to help spread the word.

#12: Lead Magnets to Increase CRO On Site

saas lead magnet

Lead magnets are free resources that a SAAS company can offer on their website in exchange for a website visitor’s contact information.

Here are some examples of lead magnets that a SAAS company may create and offer on their site to turn website visitors into email subscribers:

  1. E-book or Whitepaper: Create an in-depth guide on a topic that is relevant to your SAAS product. This could include topics like “10 Strategies for Improving Your Workflow” or “The Ultimate Guide to Social Media Marketing.”
  2. Webinar or Video Series: Host a webinar or create a video series that provides valuable information to your target audience. This could include tutorials on how to use your product or thought leadership content on industry trends.
  3. Free Trial or Demo: Offer a free trial or demo of your SAAS product to give visitors a taste of what your product can do.
  4. Checklist or Template: Create a downloadable checklist or template that helps your target audience solve a specific problem. This could include things like a content marketing calendar template or a project management checklist.
  5. Quiz or Assessment: Create a quiz or assessment that helps visitors identify areas where they can improve their business or personal life. This could include quizzes like “How Productive Are You Really?” or “What’s Your Leadership Style?”

#13: Founder Led Personal Branding on Social Media

Personal branding for SAAS founders can help build credibility, increase visibility, and establish thought leadership in the industry.

Here are some of the top channels where SAAS founders can build their personal brand:

  1. LinkedIn: LinkedIn is a professional social network and the perfect platform for SAAS founders to showcase their industry knowledge and thought leadership. Founders can share articles, create long-form posts, and participate in industry-related discussions.
  2. Twitter: Twitter is a great platform for engaging with other industry leaders, sharing industry insights, and promoting content related to your SAAS product. Founders can also use Twitter to participate in industry chats and engage with their followers.
  3. Podcasting: Starting a podcast is a great way for SAAS founders to share their industry expertise and provide value to their target audience. By interviewing other industry experts or sharing their own insights, founders can establish themselves as thought leaders in their space.
  4. YouTube: Creating videos on YouTube is a great way for SAAS founders to share their knowledge and expertise with their audience. Founders can create tutorials, product demos, or share their thoughts on industry-related topics.

To get started with personal branding on social media, here are a few tips:

  1. Define your niche and target audience: Determine who your target audience is and what they are interested in. Focus on creating content that is relevant and valuable to your audience.
  2. Be authentic: Share your personal experiences and insights to help build a connection with your audience. Don’t be afraid to show your personality and share your opinions.
  3. Engage with your audience: Respond to comments and messages, and engage with other industry leaders. This will help you build relationships and establish yourself as an industry thought leader.
  4. Consistency is key: Be consistent with your posting schedule and messaging. This will help build trust with your audience and establish you as a reliable source of information in your industry.

#14: Lean In to SAAS Video Marketing

saas video marketing

Here are some steps for creating a video marketing strategy for your SAAS business:

  1. Determine your target audience: Identify the audience that you want to reach with your videos. What are their pain points and how can your product solve them?
  2. Develop your messaging: Once you’ve identified your target audience, develop messaging that will resonate with them. What key benefits does your product offer and how can you communicate those benefits in a compelling way?
  3. Choose your video formats: Consider the different types of video formats that you can use to reach your audience, such as explainer videos, product demos, customer testimonials, and thought leadership content.
  4. Create your videos: Whether you’re creating videos in-house or outsourcing to a production company, make sure that your videos are high-quality and aligned with your messaging.
  5. Promote your videos: Once you’ve created your videos, it’s important to promote them to reach your target audience. Share them on your website, social media, and other channels where your audience is likely to be.
  6. Measure your results: Track the performance of your video content to determine what’s working and what’s not. Use analytics to see how many views, engagements, and conversions your videos are generating.

By following these steps, you can develop a video marketing strategy that helps you to reach your target audience and drive growth for your SAAS business.

#15: High Level SAAS Customer Support

Providing excellent customer support is crucial for SAAS businesses, as it can significantly impact the user experience. Here are some tips to make your SAAS customer support top-notch:

  1. Be responsive: Ensure that you respond to customer queries and support requests promptly. Provide clear communication on response times, and be consistent in your response times.
  2. Provide multi-channel support: Offer support through multiple channels such as email, chat, phone, and social media, so that customers can reach you in a way that suits them best.
  3. Personalize the support experience: Address customers by their name and ensure that your customer support team is knowledgeable about their specific issues and needs.
  4. Be proactive: Anticipate potential issues and address them before they become problems. Send regular updates to customers about any changes or updates to your SAAS product.
  5. Use customer feedback to improve: Collect customer feedback and use it to improve your product and customer support experience.
  6. Empower your support team: Provide your customer support team with the necessary training, tools, and resources to provide excellent support.
  7. Measure your support metrics: Track your support metrics, such as response time, resolution time, customer satisfaction, and ticket volume, and use this data to improve your customer support processes.

#16: Write Guest Articles on SAAS Blogs

saas guest article writing

Writing guest articles for other SAAS blogs can be a great way to establish yourself as an authority in your niche, build backlinks to your website, and drive traffic to your own site.

Here are some steps to get started with writing guest articles for other SAAS blogs:

  1. Find relevant SAAS blogs: Start by searching for SAAS blogs that are relevant to your industry and target audience. You can use tools like Google, BuzzSumo, or Alltop to find SAAS blogs that cover topics related to your business.
  2. Research the blog’s audience and content: Once you’ve identified relevant SAAS blogs, spend some time researching the blog’s audience and the type of content they publish. This will help you understand what topics to pitch and what writing style to use.
  3. Pitch your ideas: Once you’ve identified the SAAS blog you want to write for and have researched their audience and content, you can pitch your ideas to the blog owner or editor. Make sure your pitch is personalized, highlights your expertise, and offers value to their readers.
  4. Write a high-quality article: Once your pitch is accepted, it’s time to start writing your guest article. Make sure the content is high-quality, well-researched, and offers value to the blog’s readers.
  5. Include a bio and link to your website: At the end of your guest article, include a short bio about yourself and a link to your website. This will help drive traffic to your site and improve your search engine rankings.

Remember, writing guest articles for SAAS blogs is a long-term strategy that requires consistency and effort. But with the right approach, it can help you establish your authority, build relationships with other bloggers, and drive traffic to your website.

#17: Make a Viral SAAS Infographic

Infographics are a great way to present complex information in an engaging and visually appealing way.

Here are four types of infographics you could create for your SAAS business:

  1. How-to infographics: These are step-by-step guides that show your audience how to accomplish a specific task using your software. For example, if you offer project management software, you could create an infographic that walks users through the process of setting up a new project.
  2. Comparison infographics: These infographics compare your software to other similar software on the market. You could include features, pricing, and other relevant information to help potential customers make an informed decision.
  3. Statistical infographics: These infographics are great for showcasing data and statistics related to your industry or software. You could use them to illustrate the benefits of your software or to highlight industry trends.
  4. Timeline infographics: If your software has a long and interesting history, a timeline infographic can be a fun way to showcase it. You could include milestones, important events, and other significant moments in the development of your software.

If you’re not comfortable creating an infographic yourself, there are plenty of websites where you can hire a designer to create one for you. Some of these include:

  1. Upwork: This freelance platform allows you to connect with designers and other professionals who can create infographics for you.
  2. Fiverr: Fiverr is a marketplace for creative services, including infographic design.
  3. 99designs: This platform lets you launch a design contest and receive multiple submissions from designers who are competing for your business.
  4. Canva: Canva is a design tool that offers a range of templates and design elements that you can use to create your own infographics, even if you have no design experience.

#18: Offer Free SAAS Trainings & Webinars

Offering free SAAS trainings and webinars can be a great way to educate potential customers about your product, establish thought leadership in your industry, and generate leads.

Here are three examples of what a SAAS training or webinar could cover:

  1. Introduction to your product: Give a detailed overview of your SAAS product, its features, and how it can solve your target audience’s problems.
  2. How-to training: Teach your audience how to use your SAAS product effectively, share tips and tricks, and offer best practices.
  3. Industry trends and insights: Share insights on your industry trends and provide thought leadership on how your SAAS product is helping to shape the future.

Here are some tools that you can use to create free SAAS trainings and webinars:

  1. Zoom: This is a popular tool for webinars, offering features such as screen sharing, breakout rooms, and recording options.
  2. WebinarJam: This is a webinar hosting platform that offers features such as customizable registration pages, email reminders, and post-webinar analytics.
  3. Demio: This is a webinar platform that is easy to use and offers features such as real-time chats, polls, and call-to-action buttons.

Frequently Asked Questions

1. What are the 4 P’s of marketing SAAS?

The 4 P’s of marketing for SAAS (Software as a Service) are Product, Price, Place, and Promotion. Product refers to the software solution being offered and its features. Price refers to the pricing model, such as subscription-based or usage-based, and the cost of the product. Place refers to the channels used to distribute the product to customers. Promotion refers to the marketing strategies used to create awareness, generate interest, and drive sales. All four elements are crucial in developing a successful SAAS marketing strategy, as they help businesses define and position their product in the market, determine the right price, target the right customers, and communicate the value of their solution.

2. How do you create a marketing strategy in SAAS?

To create a marketing strategy in SAAS, you need to start by clearly defining your target audience and understanding their needs and pain points. Then, identify your unique selling proposition and competitive advantages. Next, determine which marketing channels are most effective for reaching your target audience, such as content marketing, social media, PPC advertising, email marketing, or other tactics. Set specific goals for each channel and develop a plan for executing and measuring your campaigns. Finally, regularly track your metrics and adjust your strategy as needed to optimize your results.

3. How to structure marketing team for SAAS?

Structuring a marketing team for a SAAS company will depend on various factors such as the size of the company, budget, and marketing goals. However, there are some roles that most SAAS companies need to fill, such as a marketing manager, content marketer, social media marketer, SEO specialist, and a PPC specialist. Depending on the size of the company, some roles might overlap, and some roles might not be necessary. It is also important to have a clear understanding of who is responsible for each aspect of marketing and establish communication channels to ensure everyone is working towards the same goals. Additionally, SAAS marketing teams should be agile, adaptable, and data-driven, as the SAAS landscape is constantly changing and evolving.

4. What is SAAS B2B marketing? 

SAAS B2B marketing refers to the marketing strategies and tactics used to promote and sell software as a service (SAAS) products to other businesses. This includes creating targeted marketing campaigns that focus on the unique pain points, needs, and challenges of businesses and decision-makers. SAAS B2B marketing often involves a combination of inbound and outbound marketing techniques, such as content marketing, social media marketing, email marketing, and account-based marketing, among others. The goal of SAAS B2B marketing is to attract and convert qualified leads into paying customers, increase customer retention and satisfaction, and ultimately drive business growth and revenue.

What Is AccountsBalance?


AccountsBalance is a monthly bookkeeping service specialized for agencies & SAAS companies.

We take monthly bookkeeping off your plate and deliver you your financial statements by the 15th or 20th of each month.

You’ll have your Profit and Loss Statement, Balance Sheet, and Cash Flow Statement ready for analysis each month so you and your business partners can make better business decisions.

Interested in learning more? Schedule a call with our CEO, Nathan Hirsch.

And here’s some free resources:

In Summary

With these 19 SAAS marketing strategies, you should be ready to get the marketing train rocking.

Start with one strategy, perfect it, delegate it, then repeat the process.

If you have questions, reach out to us at any time at [email protected].


Want help with your bookkeeping? We make it easy. Get startedSpeak w/ a Founder, or Schedule a Callback

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Connor Gillivan

Connor Gillivan

CMO and Founder of AccountsBalance and EcomBalance. Founded FreeUp (acquired in 2019). Founder of Outsource School. Published Author. Investor.

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