Hey, thanks for tuning in to another Partner Interview at AccountsBalance.
My name is Connor Gillivan. I’m the CMO and an Owner of AccountsBalance.
We’re on a mission to help 1,000+ businesses better understand their numbers, and industry partnerships is a big way that we’re able to make it happen.
We’re all about creating win-win partnerships where we are able to grow with other companies in the agency, SAAS, and online space.
In this exclusive interview, we interview Jason Swenk of Agency Mastery 360.
We hope that you enjoy the interview and that it brings value to you as an agency business owner.
Connor: Hey Jason, thanks for taking the time to chat with us here. We love getting to know our partners better so that our community can benefit from what our partners are offering and doing in the industry. To get started, can you give us a high level overview of Agency Mastery 360 and how it got started?
Jason: We help agency owners increase profit, reduce stress, and grow their agency with confidence by showing them the right systems, strategies, and connecting them to the best agency owners.
Connor: That’s awesome! Can you dive a bit more into how you transform agencies into an income generating asset? I’m sure our audience would love to know exactly what problems you could solve for them.
Jason: We offer 3 different solutions for digital agency owners depending on what stage of growth you are at, and what you’re looking for.
- If you own a digital agency doing over 7 figures with a growing team… Agency Mastery™ is where you’ll discover how to dramatically scale your agency through our proven playbook, network, and systems.
Agency Mastery™ is perfect if you are…
- Wanting to build a true asset you have the option to sell one day with repeatable and scalable systems.
- You are the owner-leading sales and operations.
- Growing top-line revenue but profit is stagnant or dropping. In need of strategies, resources, and coaching support to easily (and smoothly) scale with confidence
- Wanting to grow consistently and predictably.
- If you own a digital agency doing under 7 figures, where you are wanting to rock past the million-dollar mark… Peak Performers is what you need.
The program is perfect for you if you…
- Your agency is relying on referrals for client acquisition.
- You’re not charging enough.
- Sales cycles are long and have low conversion rates.
- Mostly reliant on owner-led initiatives
- Primarily work IN the business, not ON the business
- Have 1-2 owners with 1-2 employees/contractors.
- Need to learn to develop a team and agency that’s designed to scale
- The Agency Playbook is a proven 8-system framework that will help you create predictable profit and scale quickly. 40+ micro-training videos with step-by-step instructions, worksheets, documents, templates, and much more.
Here is a sample of what’s in the Agency Playbook.
- Discover how to become the authority in your market and stop being a “me too agency.” Attract your ideal accounts, so you don’t have to deal with the small accounts that eat up all your time. Position your agency as “The Choice” vs “A Choice.”
- Discover the winning formula for the order of services and products you should offer, and what you should charge so you will be extremely profitable.
- Find ways to streamline your delivery, avoid scope creep, and learn how to take on more work while increasing profit at the same time.
- Discover how to transition from an Agency owner to an Agency CEO, position your agency for acquisition, and how to build an amazing culture that attracts top talent.
Connor: Jumping off of that…if there was one problem you’d say that Agency Mastery 360 solves best for your clients, what would it be? Why?
Jason: We show the agency owner the right systems in the right order to allow them to grow faster and easier. A lot of people say you need to focus on lead generation to grow your agency. Yes, you do need lead generation to grow but generating too many leads before you ready can drive you mad and out of business.
You need to gain clarity of where you are going, who you want to help, and how can you help them. Then you can position your agency to look different that everyone else. Then you need to develop the right team and systems for delivering on what you sold them.
There are 8 systems in total and the order is very important. Clarity + Positioning + Offering + Prospecting + Sales + Delivery + Operations + Leadership = A Scaling Agency where the agency owner has created an asset that produces predictablality, wealth and freedom. You can check out JasonSwenk.com/playbook for the full details on the 8 systems.
Connor: As the company continues to grow over the next year, what are your plans for expansion? Any new products or offerings or enhancements to your current products?
Jason: We are just going to put out the best content where we share the exact strategies that are working now so agency owners can scale faster and easier.
Connor: And how specifically would you say that Agency Mastery360 and your team is different from other similar businesses in the industry?
Jason: Unlike a lot of communities and coaches out there, our team actually has experience growing several 8 figure agencies and having an exit. We are also are one that buys our agency clients when they reach a certain amount in NET Revenue.
Connor: What made you decide to get involved in the agency growth space? What’s your starting online business story? From what we’ve found, a lot of business owners in the agency promotion space have fun stories of how they first started…
Jason: Justin Timberlake is why I got into the agency space. My best friend looked just like him and in the 90s I created a fake band website called NSHIT. It went viral before that was a thing and next thing I knew I was an accidental agency owner.
12 years later I sold that agency and my competition kept asking me… How did you work with the biggest brands? How did you sell your agency? How did you not work yourself to death? And much more.
Next thing I knew I was helping agency owners grow their agencies and I love it.
Connor: Love it! Talking more about the online business industry, where do you see it going in the next 1-2 years? Any unique predictions that you could share?
Jason: AI will change everything. It will not replace the agency, but the agencies that use AI will replace ones that are not. AI will allow them to work with more people, faster, and deliver better results.
Connor: Giving you an open mic for a minute, what is something you’d want the AccountsBalance audience to hear?
Jason: Make sure your agency is charging enough for you to hit your goals. I see too many agencies reacting to what is coming to them and they are charging what the market wants them to charge. Then your agency can not afford to hire the right team which turns into the owner working around the clock.
You want to figure out who can afford what you charge and target them. Then hire the right team that allows you to OWN YOUR AGENCY, and not have the agency own you.
Connor: Changing gears a little bit…When it comes to bookkeeping and accounting, what do you think the biggest pain points for business owners are? Feel free to speak from personal experience as well.
Jason: I think the biggest painpoint in accounting is when my CPA looks at our books and says, “I got good news and bad news.” “The bad news is you owe a lot of money to the government. ”“The good news is you made a lot of money.” I don’t like funny CPA 🙂
Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?
Jason: Best place to find us is Agencymastery360.com and if you go to that page and you click on “Scale My Agency” at the top right, we would love to help you put together an Agency Blueprint.
During the AGENCY Blueprint, we will:
- Dig Deep into your Agency, revealing what is REALLY working and not.
- Discover your growth opportunities for the next 6-12 months.
- Uncover the biggest thing holding you and your agency back. Craft a custom blueprint that will supercharge your agency results
