What Does a SaaS CFO Do? And Why You May Want One
Thinking about hiring a SaaS CFO? You’ve come to the right place! My name is Connor Gillivan. I’m an Entrepreneur that’s been scaling companies to 6, 7, and 8 figures since 2009. Today, I run a portfolio of 3 companies and finances is a big part of the success my business partner and I have been […]
SaaS P&L Breakdown: Template, Structure & Key Metrics
A SaaS P&L statement is one of the key financial statements to project a company’s health, profitability, and growth patterns. However, the SaaS model is a pulsating entity with quick changes in costs and recurring revenue. These need to be reflected in the P&L in real-time to deploy the right resources to salvage losses or […]
Essential SaaS Finance Metrics to Track Growth and Profit
More people than ever are building agencies, freelance businesses, and SaaS products from scratch. But taking a company from its first dollar to serious scale isn’t just about a great idea — it’s about tracking the financial metrics that show whether you’re truly growing in the right direction. This guide covers the essential SaaS […]
The Complete Financial Benefits Package for Online Business Employees in 2025
Image source As an online business owner, you’ve mastered product-market fit, scaled your revenue, and built a team that drives your success. But here’s a question that keeps many entrepreneurs up at night: Are you offering the financial benefits package that attracts top talent and keeps your best people from jumping ship? […]
Accounting for SaaS: Tools, Standards, Challenges, and Tips
There isn’t a specific set of SaaS accounting standards to follow. SaaS businesses use the same generally accepted accounting principles (GAAP) or International Financial Reporting Standards (IFRS), depending on their location. However, we find some specific considerations when applying these standards to the SaaS business model. In this post, we’ll go over these along with […]
How to Maximize ROAS With Paid Ads: A Guide for Business Owners
Wondering how to segment your ad campaigns to optimize your marketing budget and generate real growth for your business? Here’s everything you need to know about maximizing your ROAS (Return On Ad Spend) with paid ads. As a business owner, your digital marketing budget is one of your most valuable assets for growing your business, […]
The SAAS Pricing Models Complete Guide for SAAS Owners
Want to learn about SAAS pricing models? You’ve come to the right place! In this article, we’ll break down 8 different pricing models for SAAS companies, the pros and cons of each, and how you can implement them within your SAAS business. Here’s what we’ll cover: Why Is Your SAAS Pricing Model Important? 8 SAAS […]
18 SAAS Marketing Strategies to Scale Faster in 2023
Looking for the most effective SAAS marketing strategies? Want to grow your SAAS business to 6, 7, and 8 figures? You’ve come to the right place! My name is Connor Gillivan. I’m an Entrepreneur and have been scaling companies for the past 10+ years to 6, 7, and 8 figures with an exit in 2019. […]
SAAS Valuation: 3 Methods to Value SAAS Businesses
Wondering how to value your SAAS business? There’s 3 popular ways that we’ll cover in this article. My name is Connor Gillivan. I’ve been an Entrepreneur for the past 10+ years, have built 4+ companies to 6, 7, and 8 figures with an exit in 2019. In this article, we’ll break down everything you need […]
What Is the Freemium SAAS Business Model? An Ultimate Guide
Wondering if the freemium business model is right for your SAAS company? Look no further! We explain it all in this article. My name is Connor Gillivan. I’ve been an Entreprenuer for 10+ years, have started 8+ companies, and had an exit in 2019. In this article, we’ll break down the freemium business model so […]
