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Find Out If Your Agency Is Actually Profitable

A free 3-minute calculator that shows your real margins, how you compare to healthy agencies, and the two or three things quietly draining your profit. Built for digital agency owners doing $250K to $10M.

Calculate My Profitability
Free. No email required to see results. Takes 3 minutes.

“Built by Nathan Hirsch and Connor Gillivan. Sold FreeUp for $12M.Now help 100+ agencies and online businesses keep their books clean.”

Most Agency Owners Don't Know If They're Actually Making Money

You know your revenue. You know roughly what’s in the bank. You probably know your biggest expenses.

But ask most agency owners what their delivery margin is, or what their revenue per head looks like, or how much non-billable payroll is costing them, and you get a shrug.
That’s the gap this tool closes. In three minutes, you get a real read on your numbers and a short list of what’s actually pulling your profit down.

What This Calculator Actually Tells You

Your Real Margins

Net profit, gross profit, delivery margin, and revenue per person. Side-by-side with the benchmarks healthy agencies hit.

Where You Stand

A clear grade on your profitability. No vague “good job” feedback. Either you're healthy, you have leaks, or you're losing money on every dollar.

What to Fix First

A prioritized list of the specific issues your numbers point to. Each one comes with a concrete action, not theory.

Free Tool · Takes 3 Minutes

Agency Profitability Calculator

Plug in your last 12 months of numbers. We'll show you your real margins, how you compare to healthy agencies, and the two or three things actually dragging your profit down.

1. Revenue and delivery costs

Use the last 12 months. Round if you have to. Better to start with a rough number than wait for perfect data.

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Total client billings, last 12 months.
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1099s, agencies you sub to, paid ads spent on behalf of clients (pass-through).

2. Your team

Split your payroll between people who do client work and people who don't. This is the single biggest driver of agency profitability.

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Anyone whose hours show up on a client deliverable. Account managers, strategists, designers, devs.
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Sales, ops, admin, internal marketing. Not your own owner pay (next field).
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What you actually pay yourself in salary or guaranteed draws. Not distributions.
Full-time equivalents including you. Two part-timers at 20 hrs each = 1 FTE.

3. Everything else it takes to run the business

All the costs that aren't people. Annualized.

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SaaS subscriptions, project management, hosting, design tools, AI tools.
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Your own ads, sponsorships, conferences, content, lead gen tools.
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Zero if you're fully remote. That's fine.
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Insurance, legal, accounting, bank fees, travel, training.
Please enter your annual revenue to continue.
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Your Net Profit Margin
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Gross Profit
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Delivery Margin
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Healthy: 50%+ after billable team
Revenue Per Head
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Healthy: $150K–$250K per FTE
Net Profit (annual)
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After owner pay and all overhead
What's actually going on

    Want a real bookkeeper looking at these numbers every month?

    This calculator gives you a snapshot. AccountsBalance gives you a dedicated bookkeeper who knows agency businesses, monthly books delivered between the 15th and 20th, and a free first month so you can see the work before you commit.

    Start My Free Month
    Built by Nathan Hirsch and Connor Gillivan. We've run agencies, sold one for $12M, and now help other agency owners get clean books.

    Plug in your last 12 months. Round if you have to. Better to start with a rough number than wait for perfect data.

    Why Listen to Us​

    Nathan Hirsch and Connor Gillivan built FreeUp from zero to a $12M exit in 2019. We’ve run agencies, hired hundreds of people, and looked at our own P&L every week for over a decade.
    AccountsBalance is the bookkeeping company we built because the bookkeepers we hired for our own businesses didn’t understand digital agencies. So we hired better ones, built our own process, and now we do the books for hundreds of agency, SaaS, and online business owners.
    This calculator is the same conversation we have with new clients on day one. Now it’s yours, free.

    Frequently Asked Questions

    Do I need to enter exact numbers?

    No. Use round figures from the last 12 months. The point is to spot patterns, not pass an audit. You’ll get more value from running it with a rough estimate today than waiting until your books are perfect.

    No. Everything runs in your browser. We never see your numbers unless you choose to send them to us. Nothing gets stored anywhere.
    Owners of digital agencies doing $250K to $10M in annual revenue. SEO, PPC, content, web design, dev shops, social media, and similar. If you bill clients monthly or by project and have a team, this is for you.
    The math still works. Under $250K, your numbers will be noisier and the benchmarks less reliable. Over $10M, you’ve probably already got a finance person, and this tool is more of a sanity check than a diagnostic.
    You see your numbers and your recommendations. That’s it. If you want a real bookkeeper looking at your finances every month, we offer a free first month so you can see the work before committing. No pressure either way.

    Want a Real Bookkeeper Looking at These Numbers Every Month?

    This calculator gives you a snapshot. AccountsBalance gives you a dedicated bookkeeper who knows agency businesses, monthly books delivered between the 15th and 20th, and a free first month so you can see the work before you commit.

    Start My Free Month
    Or run the calculator first

    Wait. Need help with your books? Let's chat...

    Book a 15-minute call with Keanu, our Sales Manager, to get to know us better. No credit card, no lock-in. Exclusive discounts available.

    Zero risk. First month free. Books delivered by the 15th — every month.